SMG 2013 RunTheRace Campaign VOL.1

SMG 2013 Run The Race
2013 SMG形象主题【RUN THE RACE】,将服装结合竞速赛事的元素,
秉持着与自我竞赛的基础信念以及各种对于速度感的描写及想像,
勾勒出『Run The Race』整季服装的线条。
“Run the Race”
“Run to win”
为胜利前进
“Fight the good fight”
尽力而为
“Finish the race”
完成竞赛
“Keep the faith”
坚守信念
Life Is a Constant Race
We strive to run the race of life in an excellent manner,with self-discipline,training,endurance and commitment.
We do not run just to surpass our competitors.We run,to reach the ultimate goal,by focusing our energy and efforts on the eternal prize.
Life has a plan mapped out for each person,it is our purpose to recognize that plan and embrace it,work hard to excel in this Journey of Life.
人生就是一场恒久的径赛
我们秉持着自律、锻炼、恒心和毅力
力求以最完美的姿态完成人生的赛事
径赛,志不在超越竞争者
径赛,志在抵达终点
用心把专注力和精神放在终点的成果
每一个人的人生旅途
自有其路线安排
沿途中我们坚定自己的步伐
了解自己的使命
精彩人生的旅途

Model:JJ Lin/Brandon Chang
photography :Rebecca Chang/Sih Wei Chen

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